Marketing principles Essay Example | Topics and Well Written Essays - 3000 words

Marketing principles - sample ExampleMarks & Spencer offers stylish exalted quality and Fashionable outfits. The club has the core competency indoors the industry to represents high quality fashionable clothes. The social club gets supply of clothes from more than 2000 global suppliers and the company has 78,000 employees worldwide. Marks & Spencer is the leading provider of lady wear in UK clothing grocery store. Moreover the company is receiving high market share in kids-wear and menswear. Apart from these business areas Marks & Spencer has also dedicated to do affable welfare activities. The company has become zero solid waste and carbon neutral by implementing its utile five years eco plan for organizations green credential. Marks & Spencer enjoys the advantages of more than 21 jillion footfalls every week in all the retail outlets. By providing effective fashion retail marketing outline and product of high quality with effective customer services, Marks & Spencer has able to produce wonderful number of footfall every week. It is the major achievement for the company as leading fashion retail chains globally. The study will reveal the internal and external analysis, competitive strategies, and purpose of marketing strategy in order to develop a marketing strategy for Marks & Spencer. This will help the company to attract customers. Finally the study ends with a conclusion.There are different elements of marketing process such(prenominal) as marketing environment analysis, targeting strategy, market segmentation and product post. Marketing environment analysis deals with the force of macro and micro environmental forces on the performance of company. Targeting strategy is used to identify the target earreach for the products. Market segmentation is used to determine the various segments of customers with respect to different product line. Product positioning is used to identify the area in which the product will compete in a market place. Thes e